Craig Gaskill has long been known for his ability to make customers feel at home at his PlayMart store in Los Angeles. PlayMart is a local retail chain offering pet products for all kinds of pets in the Los Angeles area. Gaskill worked his way up to Operations Manager in 2008 at his local PlayMart and is now in charge of creating a store that caters to all of PlayMart’s customers. Here are three keys to improving customer service at any business:
Make it easy to find things. Clear labels for like items and a crew of willing and able customer service representatives make it easy for customers to find the products and services they need when they need it. As Craig Gaskill learned many years ago during his career with PlayMart, customer service starts with being useful to customers.
Train staff to be helpful. At PlayMart, employees are required to greet and try to assist any customer they see within ten feet of them on the sales floor. Store policies and expectations should encourage good customer service behaviors as a matter of course.
Have what customers need in stock. As the Operations Manager, Gaskill is partially in charge of purchasing and supplying the store with the products he knows customers need. Nothing dissatisfies customers more than not having what your store claims to have.
Craig Gaskill has mastered these three keys to customer service at PlayMart and works off of them every day with his staff. He lives and works in Los Angeles.